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ROUGE PUR COUTURE

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ROUGE PUR COUTURE

ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

ROUGE PARADOXE, 1 of 13 ROUGE LIBRE, 2 of 13 Selected LE ROUGE, 3 of 13 ROUGE EXTRAVAGANCE, 4 of 13 SUBVERSIVE RUBY, 5 of 13 ROUGE MUSE, 6 of 13 ROUGE INSOLITE, 7 of 13 ROUGE LEGION, 8 of 13 BRAZEN BORDEAUX, 9 of 13 EPPORTLESS VERMILLION, 10 of 13 ROUGE EROS, 11 of 13 ROUGE FEMININ, 12 of 13 ROUGE PROVOCATION, 13 of 13
PDP Tabs

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

RESULTS/FINISH/EFFECT

PURE COLOR SATIN FINISH

TYPE

Satin Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

OCTYLDODECANOL ● PENTAERYTHRITYL TETRAISOSTEARATE ● PROPYLENE GLYCOL DIBENZOATE ● NEOPENTYL GLYCOL DIHEPTANOATE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● POLYETHYLENE ● POLYBUTENE ● HYDROGENATED CASTOR OIL DIMER DILINOLEATE ● HYDROGENATED COCO-GLYCERIDES ● CI 15850 / RED 6 ● CI 15850 / RED 7 ● CI 45410 / RED 28 LAKE ● MICA ● CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ● SILICA SILYLATE ● CAPRYLIC/CAPRIC TRIGLYCERIDE ● CI 77891 / TITANIUM DIOXIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CERAMIDE NP ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● ANISE ALCOHOL ● SILICA ● POLIANTHES TUBEROSA FLOWER EXTRACT ● OPUNTIA FICUS-INDICA FLOWER EXTRACT ● PARFUM / FRAGRANCE ●


THIS PRODUCT IS PART OF OUR GLOBAL COMMITMENT TO REDUCE OUR USE OF NATURAL RESOURCES AND OFFER MORE SUSTAINABLE PRODUCTS.

  • This product is refillable in our 4 muse shades. Refilling your lipsticks helps save 92%* total metal weight and -68%** total plastic weight. Discover the refill here
  • This product contains tuberose and prickly pear sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
  • The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
  • This product is manufactured in a factory in France powered by 100% renewable energy****
*The calculation is based on the comparison between metal materials on finish good and refill format
**The calculation is based on the comparison between plastic materials on finish good and refill format
***Refills available in 4 muse shades : nu muse, rouge muse, orange muse, pink muse
****At the end of 2022. Find more information on the Universal Registration Document.


DISCOVER MORE

    T O O L S   &   S E R V I C E S

    TRY IT ON

    DARE TO VIRTUALLY TRY ON 700+ SHADES
    IN JUST ONE CLICK.


    DISCOVER MORE

    REFILL YOUR LIPSTICK

    REFILL YOUR MUSE SHADE IN ONE CLICK.



    REFILL NOW

    LIP STYLIST

    FIND THE PERFECT FIT FOR YOUR LIPS




    TRY NOW

      N O T H I N G   B U T   C O U T U R E

      PURE COLOR

      PURE CARE

      PURE COUTURE

        43 SHADES
        OF COUTURE

        4 COLOR FAMILIES
        FOR ALL SKIN TONES & ATTITUDES

        D I S C O V E R   O U R
          3   N E W   S H A D E S
          O F   N U D E

        N14 NUDE
        RENDEZ-VOUS

        NUDE IS A BOLD STATEMENT WHEN DRESSED
        IN SHADE N14 NUDE RENDEZ-VOUS


        TRY YOUR TONE

        N15 NUDE SELF
         

        DARE TO ENTER YOUR NUDE ERA WITH
        SHADE N15 NUDE SELF FOR THE UNSHY



        TRY YOUR TONE

        N44 NUDE
        LAVALLIÈRE

        MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
        YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE


        TRY YOUR TONE

          R E V E A L   Y O U R  
          A T T I T U D E

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            LC1, 1 of 40
            LC2, 2 of 40
            LC3, 3 of 40
            LC4, 4 of 40
            LC5, 5 of 40
            LC6, 6 of 40
            LN1, 7 of 40
            LN4, 8 of 40
            LN7, 9 of 40
            Selected LW1, 10 of 40
            LW4, 11 of 40
            LW7, 12 of 40
            MN1, 13 of 40
            MN4, 14 of 40
            MN7, 15 of 40
            LN3, 16 of 40
            LN6, 17 of 40
            LN8, 18 of 40
            LN9, 19 of 40
            LW8, 20 of 40
            LW9, 21 of 40
            MC2, 22 of 40
            MC5, 23 of 40
            MN5, 24 of 40
            MN6, 25 of 40
            MN8, 26 of 40
            MN9, 27 of 40
            MN10, 28 of 40
            MW2, 29 of 40
            MW8, 30 of 40
            MW9, 31 of 40
            DC7, 32 of 40
            DC9, 33 of 40
            DN1, 34 of 40
            DN3, 35 of 40
            DN5, 36 of 40
            DW1, 37 of 40
            DW2, 38 of 40
            DW4, 39 of 40
            DW7, 40 of 40
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            Color:
            1 High Density Black
            Select a colour for MASCARA VOLUME EFFET FAUX CILS
            Selected 1 High Density Black, 1 of 5
            2 Rich Brown, 2 of 5
            3 Extreme Blue, 3 of 5
            5 Burgundy, 4 of 5
            6 - Deep Night, 5 of 5
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            ROUGE PUR COUTURE
            rpcRefillBadge

            ROUGE PUR COUTURE

            Color:
            LE ROUGE
            Select a colour for ROUGE PUR COUTURE
            ROUGE PARADOXE, 1 of 47
            ROUGE LIBRE, 2 of 47
            Selected LE ROUGE, 3 of 47
            ROUGE EXTRAVAGANCE, 4 of 47
            SUBVERSIVE RUBY, 5 of 47
            ROUGE MUSE, 6 of 47
            ROUGE INSOLITE, 7 of 47
            ROUGE LEGION, 8 of 47
            BRAZEN BORDEAUX, 9 of 47
            EPPORTLESS VERMILLION, 10 of 47
            ROUGE EROS, 11 of 47
            ROUGE FEMININ, 12 of 47
            ROUGE PROVOCATION, 13 of 47
            BEIGE TRENCH, 14 of 47
            NUDE LACE, 15 of 47
            NUDE DECOLLETE, 16 of 47
            NU INATTENDU, 17 of 47
            TRIBUTE NUDE, 18 of 47
            UNSHY CACAO, 19 of 47
            DESIRE ROSE, 20 of 47
            BLOUSE NU, 21 of 47
            NU MUSE, 22 of 47
            NUDE STILETTO, 23 of 47
            BRUN CAFTAN, 24 of 47
            NUDE INSTINCT, 25 of 47
            EFFORTLESS MAROON, 26 of 47
            WILD CINNAMON, 27 of 47
            LE ORANGE, 28 of 47
            FIERY RED, 29 of 47
            RUSTY ORANGE, 30 of 47
            ORANGE FATAL, 31 of 47
            PRÊT A PORTER CRIMSON, 32 of 47
            TRANSGRESSIVE CORAL, 33 of 47
            ORANGE MUSE, 34 of 47
            LIBERATED PLUM, 35 of 47
            ROSE NO TABOO, 36 of 47
            PINK TUXEDO, 37 of 47
            CHIC CORAL, 38 of 47
            PINK MUSE, 39 of 47
            ROSE CELEBRATION, 40 of 47
            REFILL NUDE MUSE, 41 of 47
            REFILL ORANGE MUSE, 42 of 47
            REFILL PINK MUSE, 43 of 47
            REFILL RED MUSE, 44 of 47
            NUDE RENDEZ VOUS N14, 45 of 47
            NUDE SELF N15, 46 of 47
            NUDE LAVALLIERE N44, 47 of 47
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            GET YOUR PERFECT ROUTINE

            ALL HOURS FOUNDATION
            MASCARA VOLUME EFFET FAUX CILS
            ROUGE PUR COUTURE
            <span class="h-text-size-18-for-large h-text-size-14-for-small c-section__description"> S N A P S H O T S </span>

            S N A P S H O T S

            ROUGE PUR COUTURE
            ROUGE PUR COUTURE
            ROUGE PUR COUTURE 2

            #COUTURE
            ME UP

            I MAKE A STATEMENT THE INSTANT I WALK INTO
            A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
            KNOW MY TRUE COLORS. #COUTUREMEUP
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            Color:
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            2 Luminous Ivory, 4 of 14
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            Color:
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            Select a colour for MASCARA VOLUME EFFET FAUX CILS
            Selected 1 High Density Black, 1 of 5
            2 Rich Brown, 2 of 5
            3 Extreme Blue, 3 of 5
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            ROUGE PUR COUTURE THE BOLD
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            ROUGE PUR COUTURE THE BOLD

            Color:
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            Select a colour for ROUGE PUR COUTURE THE BOLD
            Selected 01 Le Rouge, 1 of 17
            2 WILFUL RED, 2 of 17
            4 REVENGED RED, 3 of 17
            6 REIGNITED AMBER, 4 of 17
            7 UNHIBITED FLAME, 5 of 17
            8 FEARLESS CARNELIAN, 6 of 17
            9 UNDENIABLE PLUM, 7 of 17
            10 BRAZEN NUDE, 8 of 17
            11 FRONTAL NUDE, 9 of 17
            12 NU INCONGRU, 10 of 17
            21 Rouge Paradoxe, 11 of 17
            1971 ROUGE PROVOCATION, 12 of 17
            13 Nude Era, 13 of 17
            1968 Nude Statement, 14 of 17
            ROSEWOOD ENCOUNTER 16, 15 of 17
            DARING NUDE 17, 16 of 17
            NUDE LAVALLIERE 44, 17 of 17
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